Basics

Basics

IT’S a very noticeable phenomenon that videos or articles on the basics of cigar smoking ‘outperform’ their ratings rivals about three to one. How many times can you watch a ‘How To Light Your Cigar’ recording? Many, many times, apparently. So, you can come up with fancy new ideas, create hot content for your latest YouTube special – and find it beaten by an ages-old ‘How To’ clunker. But we must analyse why.

Some Things Just Work…

Some Things Just Work...

Weird how some things just go well together. Like fish and chips, or pie and mash. And sometimes in life, you’re lucky enough to find a place, a pastime – if you’re really, really lucky, a person – who just seems to go together perfectly with you.