Basics
IT’S a very noticeable phenomenon that videos or articles on the basics of cigar smoking ‘outperform’ their ratings rivals about three to one. How many times can you watch a ‘How To Light Your Cigar’ recording? Many, many times, apparently. So, you can come up with fancy new ideas, create hot content for your latest YouTube special – and find it beaten by an ages-old ‘How To’ clunker. But we must analyse why.
In Praise of the RASS
AH, the RASS – spoken of reverentially and still one of the great ballads of the Cuban cigar songbook. For the uninitiated, a RASS means nothing at all, but spend more than a few cursory moments observing the cigar scene and you will hear this simple, yet superb cigar mentioned with a wistful sigh by cigar fans with taste the world over.
Dos and Don’ts
IT’S easy to forget when you’ve been a cigar fan for a long time, that not everyone may be quite as assured as you in a cigar shop or lounge – or necessarily know what you’re on about when you begin to wax lyrical.
Shifting Tectonics
THE world cigar market continues to fascinate; now moving and changing as fast as it has done in generations. The great tectonic plates of Cuban cigar making and those from the rest of the major cigarmaking nations are shifting – and we can see new landmasses being formed right in front of our very eyes.
A World of Opportunity
IT’S easy to think that all is doom and gloom in the cigar world – and beyond, for that matter – but here at Sautter we think it’s of vital importance to view your glass as half-full as often as possible.