Basics
IT’S a very noticeable phenomenon that videos or articles on the basics of cigar smoking ‘outperform’ their ratings rivals about three to one. How many times can you watch a ‘How To Light Your Cigar’ recording? Many, many times, apparently. So, you can come up with fancy new ideas, create hot content for your latest YouTube special – and find it beaten by an ages-old ‘How To’ clunker. But we must analyse why.